Four Suits of Social Media: Wands

At the day job, I work with social media for a big company. We talk a lot about our goals and intentions: what we want to do with social media, why we're doing it, and whether or not we're doing it well.

I'm delighted to see members of my Tarot tribe on Facebook, on Twitter, on Google+, blogging. Sometimes, though, I wonder if they've paused to ask, "What's my intention around all this interaction?" Or, in other words: "What's my goal here?"

Let's say you're posting a Card of the Day to Twitter. (Lots of Tarot people do.) Do you know *why* you're posting a card a day? Do you have a goal in mind -- something that posting a card a day will help you achieve? And -- more importantly, because this is *social* media, after all -- is your goal clear to us?

Are you posting links to cool Tarot related stuff? (We like that.) Are you relentlessly promoting your own appearances and readings and books and services? (We get a lot of that.) Are you making an effort to share something that only you can share -- something no one else has to offer? (We'll love you for it. And we'll tell our friends.)

Posting something is easy.

But knowing *why* you're posting it -- and making sure that all your posts are aligned with your intentions -- well, that's harder.